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Search Engine Marketing

Overview

If the salesman on the other end of the line starts out by telling you, "I can get you into the top 10 on Google and Yahoo in 90 days," hang up right away. This guy is not going to help you. The Web as a marketing channel requires a lot more expertise than a techie can provide. It takes real business savvy and a deep understanding of the tools available and how to use them to get results. Catalyst has this winning combination. We blend marketing know-how with top-notch technical expertise to make the most of this powerful medium.

We are in the business of growing companies with insight and disciplined execution. Here are the things that make us better than anyone who competes in our space.

  • Strategy Focus — We focus on creating bottom-line results, not on using a particular technique, media or technology. Every business is unique. Before we start any engagement, we look at the problem with fresh eyes and develop a detailed strategy that includes a wide variety of tools and tactics which may include natural search, paid search, link building, RSS, and much more.
  • Technical Master — All of our Catalyst Search Marketing Specialists must complete a rigorous series of SEO certification coursework prior to undertaking client work. Our Search Marketing group operates in pods of 3 specialists. This structure enables creativity, team problem solving, and redundancy of client project knowledge. Ongoing training and development are required on a quarterly basis for all of our Search Specialists.
  • Professionalism — The tech industry is plagued with smart people who have no people skills and can’t follow through. Not so with Catalyst. We are managers first, technicians second. It’s not enough to be smart. Our people have to be able to communicate, collaborate, and execute flawlessly. No exceptions.
  • Transparency & Accountability — Every month we hold an After Action Review where we discuss what happened in the previous month and plan the objectives for the next. We always do this face to face or via video conference. We provide detailed reporting and give our clients direct access to the data we collect.
  • Focus on Business Results — Because we are not simply a search marketing company, we have an appreciation for business results, not just the improvement of some isolated Web site variable. We are not just after Web site "conversions". We are after sales, and we have deep expertise on all aspects of marketing and sales to solve your business problem.